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| Drip marketing ： ウィキペディア英語版 |
Drip marketing
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.〔(Drip Marketing: Slow and Steady Wins the Customer )〕
== Media ==
Email. The most commonly used form of drip marketing is email marketing, due to the low cost associated with sending multiple messages over time. Email drip marketing is often used in conjunction with a Form (web) in a method called an autoresponder.
Direct mail. Although more costly, direct mail software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message.
Social media. The principles of drip marketing have been applied in many social media marketing tools to schedule a series of updates.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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